South Quay Plaza
ART DIRECTION | LIFESTYLE PHOTOGRAPHY
Set to be one of London’s tallest buildings, our photoshoot for South Quay Plaza needed to embody the ‘high life’ of this elevated new development. The style was sophisticated elegance – not too stuffy, but truly reflecting the luxurious lifestyle these apartments will afford, whilst depicting the convenience of this Canary Wharf location – from the morning commute via the new Crossrail Bridge, to selecting fine wine in one of the local restaurants. Our final images were stylish and aspirational, and with a selection of colour and black and white photography, we achieved a real sense of elegance and pace in the marketing collateral.