FITBEING

BRAND IDENTITY | WEBSITE | CLOTHING AND MERCHANDISE

FITBEING already had a 25-year track record for success in the personal fitness industry – success they wanted to leverage into a new era. With a state-of-the-art new training facility set to open, we were briefed to create a fresh new visual identity to take them through to the next chapter of their success story.

After fully immersing ourselves in the business and its vision, we developed a bold new logo and a dynamic, yet professional visual identity to reflect FITBEING’S proud reputation as leading edge, client-focused fitness and wellbeing specialists.

The response to the refreshed brand was resoundingly positive, right up to the highest level as special guest, former Prime Minister David Cameron, left the launch proudly clutching his branded mug!