The White Company

BRAND IDENTITY | PACKAGING

When Chrissie Rucker founded The White Company, her brief to Hunter was to create a brand that was simple, yet sophisticated at the same time. Her vision for the company was one of luxury and exclusivity; she wanted everyone who came into contact with the brand to feel extra-special – from the moment they walked into a shop or opened a catalogue, to the moment they unwrapped their package at home.

Our approach met with the immediate approval of Chrissie and the millions of White Company customers who have remained loyal to that same, elegant marque for the last twenty years.