Public Art at Goodman's Fields

CONCEPT DESIGN | EVENT MANAGEMENT | EVENT COLLATERAL

From our initial concept for Goodman’s Fields, where we delved into the area’s rich heritage and discovered a strong equine link, came a striking visual identity, evoking an exciting new vision of life in the heart of the capital.

We were keen to integrate these majestic animals into the brand and what better way to do this than with six uniquely commissioned bronze horses running proudly through the central plaza. Sculptor Hamish Mackie was commissioned to create the horses, and we played an important role in designing a suitably grand unveiling event, capturing the spirit and history of the site in VIP and public celebrations – from interpretive hoarding to printed materials and a film depicting the sculptor’s journey.