Even for oligarchs or oil-kings, buying a luxury yacht can be a significant investment. So when you’re looking to capture their attention, the quality of your communication has to be as beautiful as the boats themselves. And that was the challenge that Sunseeker set us when looking to attract affluent guests to a series of international events.

An invitation to a boat show may seem a small thing. But when the product in question comes with a seven figure price tag, every last detail matters. Using our knowledge of luxury marques, we decided to focus on arresting images that embodied a spirit of affluence and elegance. Our primary goal was to emphasise the company’s premium values and remind potential customers that Sunseeker was in a class of its own.