Jake Hughes
Founding Partner & Chairman
Jake is the Founding Partner and Chairman of Hunter, bringing over three decades of experience shaping brands and places that put people first. He has played a leading role in building some of the UK’s most recognisable brands, including The White Company, Hotel Chocolat, and Berkeley Group, and continues to guide Hunter’s creative and strategic vision. Driven by a passion for understanding what makes people connect with brands, places, and each other, Jake champions a human-centred approach to design and strategy. His focus on empathy, clarity, and collaboration ensures that every project Hunter delivers is both meaningful and commercially effective.