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CPS

Bringing clarity to

a complex business

Challenge

CPS required a clearer, more modern corporate identity to improve market credibility, simplify its offering and better align internal and external communications.

Impact

CPS gained a clearer market presence and consistent brand expression across internal and external communications.

Solution

We delivered a refreshed brand system and messaging framework that simplified complex service offerings into a confident, cohesive corporate platform.

Scope of work

  • Brand positioning & Narrative
  • Brand Identity & Visual language
  • Brand assets and collateral

A refined identity applied to essential corporate touchpoints

Crafting a consistent story across website and key materials

Refreshed brand system building on the original identity

A curated book expressing brand values and corporate philosophy