Transform Choc Express from a transactional chocolate retailer into a premium lifestyle brand capable of commanding higher value and broader customer engagement.
Impact
43% Increase
in sales after rebrand
Impact
£167 million
Valued in 2016 by FT at £167 million
Impact
£534 million
Sold to Mars Incorporated in 2024 for a total value of £534 million
Solution
We repositioned and rebranded the business as Hotel Chocolat – creating an immersive, indulgent identity spanning packaging, retail and hospitality, elevating product into experience.
Packaging designed to elevate gifting into a premium experience
An experiential store concept blending retail, café and hospitality
Product presentation designed to heighten anticipation and discovery
We work with ambitious clients who value clarity, experience and informed thinking. If you’re navigating a complex challenge or shaping what comes next, we’d love to explore how we can help.
