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The Menu Partners

A brand as honest as

the business behind it

Challenge

Differentiate a fast-growing food supply business in a competitive sector while retaining the founders’ direct, no-nonsense personality and strengthening brand recognition.

Impact

The refreshed brand reinforced its standing as a leading UK fresh produce supplier.

Solution

We created a stripped-back black-and-white identity inspired by chef culture and tattoo art, extending across website, illustration and fleet livery — building a bold, recognisable brand grounded in honesty and character.

Scope of work

  • Brand positioning
  • Brand Identity & Visual language

Straight-talking creative designed to stand out in category

Caption here with more words

Direct communication building trust through honesty and personality

Clear, confident literature reflecting the brand’s no-nonsense approach

A digital platform expressing personality, clarity and commercial focus