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Differentiate a fast-growing food supply business in a competitive sector while retaining the founders’ direct, no-nonsense personality and strengthening brand recognition.
Impact
The refreshed brand reinforced its standing as a leading UK fresh produce supplier.
Solution
We created a stripped-back black-and-white identity inspired by chef culture and tattoo art, extending across website, illustration and fleet livery — building a bold, recognisable brand grounded in honesty and character.
Scope of work
Brand positioning
Brand Identity & Visual language
Straight-talking creative designed to stand out in category
Caption here with more words
Direct communication building trust through honesty and personality
Clear, confident literature reflecting the brand’s no-nonsense approach
A digital platform expressing personality, clarity and commercial focus