Green Park Village
BRAND IDENTITY | WEBSITE | BROCHURES | PHOTOGRAPHY | FILM | EVENTS | MARKETING SUITE INTERIORS
At Green Park Village on the outskirts of Reading, Berkeley are building a diverse collection of bespoke homes and amenities in an idyllic lakeside setting.
Our focus was to position Green Park Village as a contemporary, well-connected new neighbourhood with the charm of an established village – our strapline ‘Effortless Living for Everyone’ encapsulates our vision for the place and the tone of the development. From this, we developed a strong, yet understated development brand, with the logo nodding towards the rural setting and elegant imagery creating a sense of calm and solitude. The brand was brought to life across a range of marketing materials; a brand that we firmly believe will stand the test of time and see Berkeley through their nine-year development programme.