We identified the vision for Abbey Quay as ‘the new heart of Barking’ – welcoming, generous, and energising. This strategic foundation guided everything we delivered, from naming to marketing to sales collateral.
We created a distinct visual identity to match Abbey Quay’s transformative energy. Inspired by the River Roding, the monogram can be endlessly reinterpreted to bring the brand to life across different touchpoints. From photography to social media campaigns, we put people front and centre to showcase what makes Abbey Quay stand out – its community.
A place brand that confidently sets the tone for East London’s regeneration efforts.
