Work

Sunningdale Park

Timeless quality

How do you build an exclusive brand? Set in the sought-after ‘golden triangle’ of Sunningdale, Ascot, and Windsor; Sunningdale Park is the very image of an idyllic country estate. Berkeley Group’s ambition was to create a brand that captures the elite credentials of the scheme.

To formulate the right positioning, we explored the idea of timeless quality. A place that draws inspiration from historic grandeur, while staying modern and decidedly intriguing.

We started by asking what matters most to prospective buyers in this exclusive part of southeast of England. Our research crystallised into a focused brand proposition: ‘a country estate re-imagined’. Tapping into customers’ notions of status, taste, and quality, we developed a prestigious visual language – a gold and dark green colour palette, reportage-style photography, and an elegant logo. We then made sure to catch their eye with a targeted campaign across digital and physical touchpoints, from each piece of collateral, to the marketing suite which we designed inside and out.

A place brand that speaks directly to residents’ idea of luxury living.