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Transform Choc Express from a transactional chocolate retailer into a premium lifestyle brand capable of commanding higher value and broader customer engagement.
Impact
43% Increase
in sales after rebrand
Impact
£167 million
Valued in 2016 by FT at £167 million
Impact
£534 million
Sold to Mars Incorporated in 2024 for a total value of £534 million
Solution
We repositioned and rebranded the business as Hotel Chocolat – creating an immersive, indulgent identity spanning packaging, retail and hospitality, elevating product into experience.
Packaging designed to elevate gifting into a premium experience
An experiential store concept blending retail, café and hospitality
Product presentation designed to heighten anticipation and discovery
